“In the out-of-home advertising industry, mobile billboard displays are the most effective form available boosting product and name recognition fifteen times greater than anything else available!”
Source: The European Outdoor Advertising Association, Zurich, Switzerland
“Billboard displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness.”
Source: The Point of Purchase Institute, Washington, D.C.
“Our study measured consumer awareness and sales between static billboards, mobile billboards, and no billboards. 43% of the respondents recalled the static billboards over no billboards. However, 94% of the respondents recalled the mobile billboard, but in addition, 80% recalled the specific advertisement. Of even greater importance, static billboards resulted in an increase of sales of 54%, but mobile billboards resulted in an increase of sales of 107%!”
Source: Product Acceptance and Research, Inc. Washington, D.C.
“Many advertisers have pointed out that traditional forms of advertising have become less effective in reaching their consumers, especially the lucrative 25-35 year old demographic. They are out and about and when they are at home, they're either in front of the computer or usually watching cable (digital) television. It has really segregated the market and forced advertisers to look at creative solutions.”
Source: Caroline E. Mayer, The Washington Post
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